Cheryl and Samantha Graff

Our goal is to outperform every sales representative in the city. To reach our goal, we are studying and learning about our customers so we can serve them faster, better and more productively than our competitors.

The challenge is to become greater customer driven sales representatives, as improvement never ends.

The best sales representatives welcome improvement as an ally, and we have welcomed it with open arms.

Our vision of becoming the best sales representatives is an achievable goal. We have the strength, the determination, and most of all, the sense of urgency to start today.

We've already begun.

Our goal of becoming the best sales representative in the city has lead us to break down each component of service that we provide to our clients. From this, we have learned the execution of a proper marketing plan is paramount to the sale of a property.

For this reason, we have created a strategic marketing plan which will better serve our clients marketing needs. Our marketing plan is unique, efficient and highly effective.

Our marketing plan has a proven success rate. You deserve the best, and that's exactly what we deliver.
In Real Estate you may not be remembered for your product but you will be remembered for your SERVICE.

S Stands for the action of SINCERITY. Quality service starts when the problem solver cares about the need of the client. There will not be quality service without a sincere desire to help. Problem solvers are committed to help because they care. A salesperson just wants to make the sale.

E stands for ENTHUSIASM. Quality service continues because the problem solver is excited about what he is doing and the opportunity to help the client. To the problem solver working with a client is an opportunity to help. To the salesperson it is just a job to be done.

R stands for RESEARCH. Quality service demands knowledge. The problem solver understands the need for information. He knows a lack of information means a lack of understanding that hampers his ability to do a quality job. He seeks out the opportunities to enhance his information base. The problem solver's knowledge is a strength that separates him from the salesperson who thinks information is for those who don't know how to sell.

V stands for VITAL RESPONSIBILITY. The problem solver knows that quality service is a vital part of his professional image. He doesn't forget the strength of client satisfaction. He wants, and works for, repeat business. The salesperson just wants the business. He figures he will never see the client again, and most of the time he's right.

I is for INTEGRITY. It is a word filled with ethics. The problem solvers word is his bond. He does not promise the moon and his client's know they can trust what they are told. The salesperson doesn't really understand integrity. He says what needs to be said to get the listing or sale and worries about the results later.

C is for COMMITMENT. The problem solver is committed to himself, the office and the client to do the very best job possible. The commitment is a solid strength that makes him strive to do better. The salesperson may have the sense of commitment, but it is to the wrong thing. His commitment is to selling, not the client's needs.

E stands for ENDURANCE. Endurance is the action part of service the problem solver understands. Service does not end with the client's attention, but only begins. The problem solver knows that service does not end when the sale is made, but at that point moves into phase II. Service is action without ending. If an ending occurs, so does the client relationship.

SERVICE IS ACTION. A company may be noticed for their product, but they will be REMEMBERED because of their SERVICE. Companies and people who forget about service will soon be forgotten. SERVICE IS THE DIFFERENCE.